Meet Newton Southern Comfort Food, a food brand that’s known for it’s infamous D*mn Good Sassy Sauce and All Purpose Seasoning. The owners, Kletra and Marc Newton pride themselves on operating a community-forward brand stationing their products at farmer’s markets throughout Texas. Their products were created for the “foodie” — The person that loves trying new restaurants, and values quality cuisine. Their target market has an on-the-go lifestyle and spends more time at happy-hour or at a local restaurant than in the kitchen. For Newton, I served as a creative director, content strategist, social media manager, and co-director. When we asked Kletra Newton who she considered as competition, she replied “What competition? Our products are in a lane of its own.” She explained that her husband created a sauce that was different from a traditional hot sauce- it was healthier, and contained a flavor that could practically pair with anything. We wanted to ensure their content communicated that well.

While it’s easy to take a thousand photos of their hot sauce, I decided to take another approach that would take their online presence to the next level. Content that’s not only high quality, but that members of the community can see and relate to. This production day served as an overall branding session, creating content that the client can use to showcase how multi-purposed their products are, capture their additional products (t-shirts). Production was held at HG Spply Co., a local restaurant in Dallas, Tx. To showcase community, every model used was a loyal customer of the Newton brand. What better way to showcase community than by utilizing the very members that already value & love the brand?